Founded in the immediate years after the Second World War, the ethos behind the International Organization for Standardisation (ISO) remains the same – to continue to push for better standards across a range of business activities but why is opting for one of the 23,612 ISOs so important for a successfully run business?

As a business owner, you’ll be more than aware of the risks and challenges of starting, owning and running a business – and also the immense rewards it can bring. Business success has many definitions, such as profit and growth, and an ISO or two next to your brand can also be an important signal but why?

ISOs as a reputation-building tool

Cementing your position in your chosen market takes hard work and perseverance. Pushing your business onto bigger and better things is more than just being in the right place at the right time. Building a reputation is the key to winning more clients and better contracts. 

Acquiring an ISO is a step in the right direction and so choosing an ISO that fits within your business and industry is also key. 

ISOs are effective growth tools

With a growing reputation and more clients beating a path to your door, you have the ingredients for growth but when it comes to scaling your business, you need to be confident your manufacturing and processes can scale effectively too.

Some ISOs have a specific focus on some of these scaling issues, such as ISO 9001 Quality Management Systems. There are also ISOs that spotlight information management systems, as well as environmental systems. 

When potential trade partners understand how seriously you take key aspects of your business, they have confidence in your abilities. As a growth tool ISOs are one of the best you can utilise.

ISOs highlight business ambitions 

How do you push your business forward? What ambitions do you have for your business and the people who work within it?

ISOs can be a platform from which you can spring forward into new markets but also cement your business as a leader in your field. 

Accreditation schemes level the playing field between you and your nearest competitors, especially the larger organisations that can push smaller businesses to the fringes. 

Acquiring ISOs, along with other accreditations, show just how ambitious your business is, forging forward at a time when others may be cautious or waiting for ‘the next big thing’. Why not be the ‘next big thing’?

ISOs as a marketing tool

Marketing is a constant and consistent activity across a range of channels and forums but what are you promoting?

More than likely, it will be your product and services. Within the marketing message, you’ll be keen to tell people just how good your products are, and how good you are as a business.

As a marketing tool, ISO certification linked to your business is a cause of celebration. It means your standards are high and your products or services are excellent. 

ISOs have a fantastic reputation the world over. They have value and so when someone sees that you meet ISO standards, it means something and that places you ahead of many others.