Why AEO matters to your clients

We talk a lot about how AEO (Authorised Economic Operator) benefitting your business, but did you know more and more importers and exporters are actively choosing agents, forwarders and other service providers that have AEO status?

Let’s face it, if you were a business faced with going to tender for your logistics services, and had a couple of freight forwarders who were really hard to decide between, what would swing it for you? Yes, price does come into it, but fewer delays through customs, an easier company to deal with, and one who you know the industry is recognised as being of a good standard are also huge selling tools, that may enable you to get the business, even if your prices are a little higher than your nearest competitor.

The benefits of AEO to your clients


The fact is, almost everyone who knows what AEO is, knows how rigorously your company must stand up to inspection to gain AEO status. This portrays to clients the image that you’re doing everything right, which, in the end should give them less hassle with things like miscounted cartons, fewer customs entry errors, and the knowledge that regular audits should pull up anything they need to know about – sooner rather than later.


Another benefit to your clients is that they’re far more likely to feel that their supply chain is secure. If, for example, an importer or exporters supply chain were to be disrupted, attacked or completely stop, then their business would not likely see another year of trading. It’s not just about preventing intruders from entering their warehouse. They must feel that their freight is protected whilst in transit, and using a forwarder with AEO status will certainly give them confidence that everything possible is being done to protect their cargo.

Fewer hold ups

Of course the biggest benefit to your clients is that there will be fewer delays with customs processing. As an AEO status company, you, as a freight forwarder will have quicker access to simplified procedures, and accreditation across member states too, which gives you more opportunity to give your clients a faster service, and lets face it; everyone in the supply chain wants their freight on time.

It all comes down to one word: reliability.

Not only does having AEO status imply that you, as a forwarder are financially secure, but also that you’re operating within the rules of HMRC, and that you’re ensuring the security of their cargo too.  It shows you are committed to providing the best service possible, and that you regularly audit your processes and systems, meaning you can provide a high level of customer satisfaction.

If you’d like to know more about AEO, or need some help with your application, why not contact us to talk it over on 01484 817 444, or click here to find out more. We’re here to help!


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Jenny Kilburn
Jenny Kilburn
Completed my Masters in Business Administration (MBA) in 2012 I was looking to start my own business. With over 10 years improving and streamlining business systems, I grasped an opportunity to assist a local business to improve their quality and communication processes by researching the requirements of a quality management system based upon ISO 9001 and conducted my first internal audit that resulted in 97 improvement recommendations. After a successful outcome, I was recommended again and again with glowing reviews and in February 2014, Synergos Consultancy was born. I now have the role of regularly reviewing and planning the strategic direction of the business to ensure that Synergos continues to develop, whilst at the same time, still actively working closely with some of our clients. In my spare time I love to attend the theatre to watch musicals, dance productions and plays. In 2019, I attended the theatre a whopping 24 times. I follow a plant-based diet which I absolutely love. A keen tick-tock follower, I have picked up a lot of interesting recipes. A firm favourite is Brussel sprouts and sriracha sauce baked in the oven. Delicious!
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