As the economy ebbs and flows, so too do the fortunes of any business and organisation. In a crowded marketplace where your competitors are attempting to undercut everything you do and snatch away your customers, competing can be hard to do, especially when you feel other, bigger companies always have the upper hand. Customers don’t just buy on price point, however. They also want quality, and that’s why ISOs can give you a competitive edge over your business rivals.
Large businesses like yours need a competitive edge
It’s simple – as a large business, you must keep pushing forward. And that means continually looking to stand apart from your closest competitors. There are several means of doing this, adding value to what you offer is one of them.
Essentially, this is what ISOs offer – they add value to your products and services, sending out a clear signal to customers that you take your business seriously and that improving how you do business is top of your agenda.
For example, as a large business, you will want to convince customers you are not ‘too big to care’ about pressing concerns such as the environment or data security.
Environmental concerns are very much as the forefront of people’s minds with many people now choosing to take direct action. It also means that customers are looking to all businesses of all sizes to show and prove that they too take environmental issues seriously. Rather than merely pledging to do better, taking decisive action with ISO 14001 sets you apart from your rivals.
Customers also make the decision to purchase from a company based on trust. What do you do to show trustworthiness to customers? An area of enormous concern for many customers and clients is data security. Just how secure are your online processes?
But people also want to know why you are collecting their information? When you have it, what do you use it for? If you do collect sensitive and private information, do you share it?
GDPR is on everyone’s lips, and people are more familiar with their online rights; thus, ISO 27001 is not a million miles away from complying with GDPR but also sends a strong signal that you are a company that can be trusted.
Confirming your commitment to being leaders in your field
Customers want to deal with forward-thinking companies who act in a responsible way. They want to know that you not only produce the best products and services but that you do so not at the expense of people or the planet.
For large, corporate bodies, impressions are everything, as is reputation. It isn’t just about what you produce and its price point, customers also want to know about the way you do things. Integrity for large businesses is important, especially in the face of customers who are concerned about the power of big companies.
How can we help you?
If you’re in need of assistance with any aspect of ISO certification, here at Synergos we’d be delighted to help. Whether you have questions about the path to certification or are looking for advice and support to maintain an existing standard call 01484 666160 or email firstname.lastname@example.org and we’ll be happy to talk it over with you.