Benefits of ISO 9001:2008 – It’s more than just a selling tool

When it comes to any accreditation, it’s the view of many businesses that if that’s what the customer wants in order to work with them, then they’ll do it.  However, many businesses fail to grasp the opportunities that quality standards can give their business as a whole, simply setting out a whole host of procedures just to appease those who assess them.

Looking at it this way, you may be forgiven for thinking that if you’re working to standard, then that’s just fine. However, if you’re just going through the motions, you’re never going to be able to use standards such as ISO 9001 to further your business, which really is a crying shame.

Below, we explain some the benefits of ISO 9001:2008 for your business, putting aside the angle that ensures you secure those customers that require the standard, which is obviously still a huge bonus.

Management reporting

BusinessPlanMeeting_NoTextThere’s an old saying that reads “how can you know where you’re going if you don’t know where you’ve been?” Measuring your performance on a long-term and regular basis provides you with all the information you need to find out what you’re doing well, and so should do more of, and where you can improve.

Measurable performance standards will not only help you increase revenue and cut costs, it’s likely to help you to predict market trends, and will certainly ensure you know where you are when it comes to setting targets and measuring performance against those goals.


Sometimes, the lines between different responsibilities can become blurred, and by undertaking ISO 9001:2008 you’ll ensure that everyone in your organisation knows exactly who is responsible for each area of the business. This will not only save miscommunication, but will give more clear and efficient lines of communication, allowing the business to run more smoothly.

Highlights deficiencies

Nobody, and, therefore, no business is perfect, and admitting or researching what causes failings in the system is paramount to ensuring healthy business growth. ISO 9001:2008 is not about being perfect. Instead it’s a process of constant review and improvement of standards, which in effect is just a blueprint to making your business run more efficiently.

Staff are aware of their roles

If you give me a piece of paper and tell me to fold each one into a shape, but give no further instruction on how to do this, then do the same to a colleague and ask them to do the same, how likely is it that both of the shapes will be identical?

When it comes to outlining the instructions given to staff on how to do their jobs, ISO 9001:2008 allows you to take a second look on how your staff are instructed, thus improving the quality of any training programs, and ensuring that everyone is on the same page when it comes to performing the same task.

Taking pride in what you do

ISO 9001:2008 gives the impression to your staff that pride should be taken in their work. Not only will your customers be assured that you’re working hard to deliver the best service, your staff will be assured that high standards are to be maintained, and this encourages them to suggest more efficient and time saving processes, which may improve the business further.

Customer retention

Of course one of the biggest benefits besides winning new customers is retaining the ones you already have. A benefit of ISO 9001:2008 is that processes and systems will be optimized, leaving little excuse for your customers to go over to the competition. Fewer complaints or returns will certainly make life easier for you in the long run too.

Of course, these are only a few of the benefits of obtaining the ISO 9001:2008 standard. If you’d like to know more about how ISO9001  can benefit you, and what’s involved in the process, then why not give us a call on 01484 817444  or email

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Jenny Kilburn
Jenny Kilburn
Completed my Masters in Business Administration (MBA) in 2012 I was looking to start my own business. With over 10 years improving and streamlining business systems, I grasped an opportunity to assist a local business to improve their quality and communication processes by researching the requirements of a quality management system based upon ISO 9001 and conducted my first internal audit that resulted in 97 improvement recommendations. After a successful outcome, I was recommended again and again with glowing reviews and in February 2014, Synergos Consultancy was born. I now have the role of regularly reviewing and planning the strategic direction of the business to ensure that Synergos continues to develop, whilst at the same time, still actively working closely with some of our clients. In my spare time I love to attend the theatre to watch musicals, dance productions and plays. In 2019, I attended the theatre a whopping 24 times. I follow a plant-based diet which I absolutely love. A keen tick-tock follower, I have picked up a lot of interesting recipes. A firm favourite is Brussel sprouts and sriracha sauce baked in the oven. Delicious!
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