5 ways to appeal to new clients abroad this year

If  you want to expand the boundaries of your business, this is the year to take this leap. For those businesses who already conduct business across Europe and beyond, this could be the year that you expand your database of customers.

But how do you appeal to foreign buyers and customers?

1 Highlight Compatibility

You may not speak each other’s language fluently, but there are many aspects of business that speaks volumes – no matter what language they are delivered in!

For many non-UK customers, compatibility is the key and so highlighting that you have the ability to connect with your clients and their needs is key to establishing a fruitful and profitable relationship.

There are many standards that do this, but industry-specific ones are always a winner, such as the ISO 17025 certification that directly responds to the need for quality management and data reporting within laboratory conditions. Is this reassurance your meet acceptable European and worldwide standards something your potential foreign buyers would want?

2 GDPR Compliant

Data protection has always, until GDPR comes into play at the end of May 2018, varied from one country to another. With different rules and increasingly complex issues around data security and breaches, the latest set of regulations, GDPR, levels the playing field across Europe.

For any business doing trade with an EU business or citizen, they will need to be GDPR compliant. For some businesses, this is not too big an ask – especially those with ISO 27001 – but for others, the work needed to meet compliance may be significant.

Either way, showing GDPR will be simply essential.

3 Environmental Credentials

With the Paris Agreement expected to be fleshed out in the Bonn Climate Change Conference in April, there could be a whole raft of compulsory and voluntary actions expected of businesses to reduce a country impact on the environment.

Being able to show all potential trade partners that you are taking strides to impact less on the environment and support the Paris Agreement and other environmental compliances will be important too. Why not take a look at ISO 14001?

4 Authorised Economic Operator (AEO) status

It is not mandatory but as statuses go, AEO is worth the effort for any company looking to export and import with European counterparts. It is incredibly beneficial to businesses, especially as it cuts down on the paperwork and time swallowed waiting for goods to clear customs.

Any business seeking European trade links would do well to explore AEO status as an option for 2018.

5 Health and Safety Standards

Another area where standards and expectations can vary from one country to another is health and safety. However, as a quality organisation with safety at the forefront of everything you do, you will want to ensure that your company does the very best it can by its own workers and contributing to increasing safety standards across industry.

OHSAS 18001 certification is the internationally recognised standard for health and safety. Again, this is all about sending the right message to potential trade partners that you are a sector-leading organisation to do business with.

How can we help you?

If you’re in need of assistance with any aspect of ISO or GDPR compliance, here at Synergos we’d be delighted to help. Whether you have questions about the path to compliance or are looking for advice and support to maintain compliance, call 01484 817 444 or Email info@synergosconsultancy.co.uk and we’ll be happy to talk it over with you.

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Jenny Kilburn
Jenny Kilburn
Completed my Masters in Business Administration (MBA) in 2012 I was looking to start my own business. With over 10 years improving and streamlining business systems, I grasped an opportunity to assist a local business to improve their quality and communication processes by researching the requirements of a quality management system based upon ISO 9001 and conducted my first internal audit that resulted in 97 improvement recommendations. After a successful outcome, I was recommended again and again with glowing reviews and in February 2014, Synergos Consultancy was born. I now have the role of regularly reviewing and planning the strategic direction of the business to ensure that Synergos continues to develop, whilst at the same time, still actively working closely with some of our clients. In my spare time I love to attend the theatre to watch musicals, dance productions and plays. In 2019, I attended the theatre a whopping 24 times. I follow a plant-based diet which I absolutely love. A keen tick-tock follower, I have picked up a lot of interesting recipes. A firm favourite is Brussel sprouts and sriracha sauce baked in the oven. Delicious!
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